Are you on board with Under Armour’s ‘What’s Beautiful?’ competition yet? What’s Beautiful is a competition to redefine the female athlete. Three winners will be the new faces of Under Armour and ‘have their lives sponsored for a year with greatness, glory and gear.’

It’s a great campaign that uses social media to encourage women to up their fitness game. You declare your fitness goal, then document your journey online with videos, photos and blog posts. Judging by the kinds of entries up there already, these chicas are going hard.

So what are your fitness goals this year? How will you be the best athlete you can be?

Check out the What’s Beautiful campaign here.