Amplify have made this pretty cool short doc called exploring the role fans play with brands. FanCulture: The Evolution of Influence talks to industry insiders about aspects of fandom and how that is helping to drive brands more and more. With a special mention of the crew we run with, Run Dem Crew, we thought it was definitely worth whacking this up on here for you to see.

For more info on the film, visit www.weareamplify.com

Enjoy.